Harvard Case W33928 · T/SATA 094-2025 Co-Author · 200+ Institutions

For people with dysphagia,
rediscover the dignity and joy of eating.

9 years building dysphagia care infrastructure across Hong Kong and the Greater Bay Area. Co-author of T/SATA 094-2025 GBA care food standard. Subject of Harvard Business Publishing case study W33928. Serving 200+ care homes and hospitals across the Greater Bay Area (as of Q2 2026).

SeniorDeli IDDSI-compliant meals prepared fresh for elderly residents — texture-modified food that looks and tastes real.

Our four care food ranges

A complete care food toolkit covering IDDSI levels 1 to 7 — for every degree of swallowing difficulty.

Clear Thickener

A clear, flavour-neutral beverage thickener that adjusts water, tea, juice, or soup to any IDDSI consistency. Dissolves quickly without altering taste or appearance, so people with dysphagia can keep enjoying the drinks they love.

IDDSI 1IDDSI 2IDDSI 3IDDSI 4
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Food Gellant

A gellant that moulds liquid or puréed foods into recognisable shapes. Holds form when warmed and stays soft when cooled, restoring the visual appeal — and the appetite — of every meal.

IDDSI 3IDDSI 4IDDSI 5
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Cold Gellant

Designed for cold dishes and desserts: jellies, puddings, mousses, and chilled soups. Sets without heat for a smooth, silky finish — a refreshing option for older adults in warm weather.

IDDSI 4IDDSI 5
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Food Softener

An innovative softening technology that brings vegetables, meats, and other solid foods to a safe IDDSI level while preserving their original look and shape — letting older adults enjoy real, recognisable food again.

IDDSI 5IDDSI 6IDDSI 7
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Why SeniorDeli?

W33928

Harvard Business Publishing

Carewells / SeniorDeli is the subject of Harvard Business Publishing teaching case W33928, published 2023 and used by leading business schools globally.

Ivey

Ivey Business School

Case publication "Senior Deli: Pioneer in an Emergent Care Food Ecosystem" — authored by Ivey faculty and used in MBA coursework on social innovation.

T/SATA

GBA Standards Co-Author

Participating Drafting Unit of T/SATA 094-2025, the Greater Bay Area dysphagia food standard — a rare standards-body seat held by a startup.

HKSTP

Incubated at Science Park

Member of the Hong Kong Science and Technology Park (HKSTP) technology incubation programme.

SCMP · NutraIngredients · FoodNavigator

International press

Featured by South China Morning Post, NutraIngredients-Asia, FoodNavigator-Asia, CompassList, Eco-Business, and Yomiuri Shimbun (Japan).

200+

Healthcare institutions

(as of Q2 2026)

Care homes and hospitals across the Greater Bay Area (Hong Kong, Macau, Shenzhen, Guangzhou) trust SeniorDeli.

Active

Caregiver network

Family caregivers connected via the 康乐龄 WeChat Mini-Programme (cross-border community, serving mainland family caregivers).

7

Patents

Proprietary care food processing invention patents.

HKD 600K

TechUP Y06 Grant

Innovation and Technology Commission TechUP Y06 grant (December 2025) for LinguaLeap AI swallowing assessment R&D.

17+

International awards

Competition wins across Asia, the United Kingdom, Singapore, and mainland China.

HKEX × HKCSS Impact Initiative

CareForge — Multimodal Clinical Safety at the Point of Care

Hong Kong's first multimodal dysphagia-screening and care-food intelligence service — computer vision, acoustic voice-biomarker triage, and multilingual delivery for care homes and hospitals.

CareForge

HKEX × HKCSS

Multimodal AIIDDSIHKU SRL
Illustrative

SeniorDeli's IDDSI 4 thickener became standard issue for our 80-bed nursing home — staff training was effortless and residents accepted the texture from day one.

Care Home Operations Manager

Operations Manager · Nursing Home, Greater Bay Area

Solutions tailored for you

Investors & Partners

  • Harvard Business Publishing case subject (W33928) and Ivey Business School publication.
  • Co-author of T/SATA 094-2025 Greater Bay Area dysphagia food standard — standards-body recognition.
  • Raising US$3M seed. Data room available. 9 years of traction: 200+ institutions (Q2 2026), 7 patents, HKD 600K TechUP grant.
Investor information

Eldercare homes

  • Bulk supply with scheduled deliveries for steady availability.
  • Free staff training and IDDSI compliance documents to help you meet standards.
  • A dedicated account manager and personalised meal-plan recommendations.
Request a free sample

Family caregivers

  • Easy to use — about 30 seconds of stirring is all it takes for a safe soft meal.
  • Free recipe guides and tutorial videos for great-tasting soft meals at home.
  • One-on-one WhatsApp support whenever you have a question.
Browse products

Awards & recognition

2025

TechUP Y06 Programme — HKSTP/ITC Grant

Hong Kong

HKD 600K Grant

2025

T/SATA 094-2025 Participating Drafting Unit

Shenzhen Analysis & Testing Association

Standard Drafting

2021

Future Food Asia Award

Singapore

Champion

2021

UK High-Calibre Talent Entrepreneurship Competition

United Kingdom

First Prize

2021

Spirit of Hong Kong Awards — Care Food Innovation

Hong Kong

Nominated

2020

National "Chuang Qing Chun" Innovation & Entrepreneurship Competition

China

Silver

17+

more awards

See all

Media coverage

SeniorDeli's care food innovation has been featured by major international and regional media outlets.

South China Morning Post
Ming Pao
Hong Kong Economic Journal
TVB Pearl
Business Focus
Capital Magazine
Metro Finance FM104
HK01
Oriental Daily

CCTV

Xinhua News

Nanfang Daily

Yomiuri Shimbun

Shenzhen Special Zone Daily

Get in touch

Whether you run an eldercare home, a hospital, or you're caring for a loved one at home — our team is happy to design a care food plan for you. Institutional customers can request a free sample.

For institutions

Free sample request

Eldercare homes and hospitals can request a free sample pack containing all four product ranges and a usage guide.

Request now

Frequently asked questions

Have another question? Feel free to contact us